Objectives of Session:

A brief explanation of the Internet and an introduction to its terminology will be presented, followed by a discussion of different ways the Internet is currently being used by camps, including e-mail and web pages. Live demonstrations will illustrate key points concerning communication and marketing strategies using e-mail and the World Wide Web. Advice on how to get "on-line" will be given as time permits.

Brief Description of Subject Matter to be Covered:

"The Internet is becoming a part of our everyday lives, and camps have begun to take advantage of this new communication and marketing tool at an accelerated rate. Learn what the Internet can do for your camp by participating in live demonstrations of e-mail, electronic discussion lists, World Wide Web 'home pages' for camps, interactive forms to request camp information, and more. Issues in getting your camp 'on-line' will be discussed as time permits." See Outline

Primary Intended Audience:

Administration; Marketing and Public Relations; Program Directors

Length of Session; Minimum & Maximum Number of Participants:

1 1/4 hours long; no minimum or maximum number.

Special Equipment and Room Needs

• Overhead projector
• Flip chart with markers
• LCD projection panel (placed on top of an overhead projector; attaches by cable to a computer so that what usually appears on the computer screen is displayed on the projection panel and then projected with the overhead).
• Standard analog phone line (as in, not connected to a business system; similar to a fax line; able to dial an outside line)

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